Yet another poll finds that Americans love the 'Made in USA' label
Since the Alliance for American Manufacturing (AAM) released its national poll of voters last summer, a continuous slew of other polls have confirmed a key point of our findings: Americans love American-made products.
So it comes as absolutely no surprise that a newly-released Harris Interactive poll found the same thing.
However, Harris took its poll in a unique direction, as it seemed to push respondents further to find out what exactly they know about American-made products.
'What many consumers don't know is that companies very traditionally seen as American, from GE to John Deere to Levi Strauss, outsource varying portions of their operations overseas, so it takes a lot of attention and research to determine if you're buying American and what that specifically means to you,' said Mike de Vere, President of the Harris Poll. 'Even the big three automakers - Ford, General Motors and Chrysler - two of whom were thought of as the most American brands in our findings, increasingly have cars in which parts are produced abroad, while Japanese automakers Toyota and Honda have upped U.S. production.'
Additionally, respondents were asked to rank how important it was to them to buy American-made versions of a large number of consumer products. Across age groups, genders, political parties and locations, a majority of Americans said it was important or very important to buy American-made appliances, clothing, furniture, cars, electronics, and a variety of other things.
And to be clear -- 'designed in the U.S.A.' is not the label for which these people are looking. Only 25% of respondents consider a product to be 'Made in the U.S.A.' if the label says it was designed here. Meanwhile, 75% expect a product to be manufactured in the U.S.A, for it to qualify, and 47% say it must have American-made parts as well.
Learn more about the Harris Interactive poll.
Image by Flickr user torbakhopper, used following Creative Commons guidelines.
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