WeatherTech is serious about its American-made commitments
WeatherTech, a Chicago manufacturer of auto accessories, doesn’t mess around when it comes to its commitment to American manufacturing. And it pulled out the stops to say so in a Super Bowl advertising spot:
We've mentioned this before, but it's worth repeating: That commercial is legit. Oh yes. If we had a stamp lying around, we’d stamp the Alliance for American Manufacturing Seal of Approval all over this one.
Because seriously, WeatherTech does more than talk the talk. David MacNeil, the company’s founder, has directed his business to buy American-made whenever possible. According to a recent USA Today article:
• When he was building a new factory, he stipulated that the builders only use American-made construction equipment.
• While inspecting a factory under construction about four years ago, he spied foreign-made parts in some of the piping. "I blew a gasket," he recalls, and required American-made parts to be substituted.
• Some hand-operated forklifts turned out to be imports. "I made them send me the American-made ones, even though they cost more," he says.
Related recent Blogs
- An American-made case to protect your not so American-made phone • by TGarland • 07/25/2014
- Fact Check: Standing Up Against Unfair Trade, Kentucky Edition • by TGarland • 07/25/2014
- Strengthened Workforce Training is Great — and We Can Do More • by elizabethbb • 07/23/2014
- Americans Want Trade Agreements that Do Not Undermine Manufacturing Jobs, New Poll Finds • by TGarland • 07/23/2014
- Highlights from AAM's Trip to Detroit for Netroots Nation 2014 • by elizabethbb • 07/23/2014
- Toxic Fast Food: Just the Latest Scandal Involving Made-in-China Products. • by elizabethbb • 07/22/2014
- Drink Up with a Made in America Tervis Tumbler • by elizabethbb • 07/21/2014
- Foxx Calls on Congress to Pass Long-Term Fix to the Highway Trust Fund • by TGarland • 07/21/2014
- Back From Detroit, Eyes on Washington • by elizabethbb • 07/21/2014
- So Excellent, So Bodacious: Check Out Some American-made Smartphone Style • by mmcmullan • 07/18/2014