So what's up with the blue laces everyone's talking about?

Posted by LDonia on 11/25/2013

If you read about American manufacturing as frequently as we do, you’ve probably caught wind of the Bluelace Project.

And if you haven’t yet heard of this, allow us to enlighten you!

Jake Bronstein of Flint & Tinder, a Made in America clothing company, started the Bluelace Project as manufacturing’s own “yellow ribbon” campaign.

Currently in its Kickstarter phase, supporters who donate $5 or more to the campaign will receive a pair of blue laces so they may wear their support of American manufacturing.

The impetus for the Bluelace Project? Says the Kickstarter page:

We asked 1000+ retailers why they don’t carry more domestically produced products. They all said the same thing: ‘Our customers don’t care about domestically produced products.’… We need your help to prove them wrong.

Of course, you may be wondering if your future pair of blue laces will be Made in America, should you choose to donate to the project. They certainly will be. The Kickstarter page explains this as well:

We asked one of America's very last shoelace manufacturers to produce the very best shoelace they'd ever made. …

They came back with a shoelace unlike anything we’d ever seen: A triple-dense, double-waxed canvas lace, tipped in Aluminum. Could they be the everlasting gobstoppers of shoelaces? They're certainly light-years ahead of whatever cheap lace came pre-loaded in your imported sneakers.

To test the quality of the laces, Bluelace project organizers had a friend use them to pull a 13,000 pound truck. To see that, check out the Kickstarter page.

Image from Bluelace Project's Kickstarter page.

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