So what's up with the blue laces everyone's talking about?

Posted by LDonia on 11/25/2013

If you read about American manufacturing as frequently as we do, you’ve probably caught wind of the Bluelace Project.

And if you haven’t yet heard of this, allow us to enlighten you!

Jake Bronstein of Flint & Tinder, a Made in America clothing company, started the Bluelace Project as manufacturing’s own “yellow ribbon” campaign.

Currently in its Kickstarter phase, supporters who donate $5 or more to the campaign will receive a pair of blue laces so they may wear their support of American manufacturing.

The impetus for the Bluelace Project? Says the Kickstarter page:

We asked 1000+ retailers why they don’t carry more domestically produced products. They all said the same thing: ‘Our customers don’t care about domestically produced products.’… We need your help to prove them wrong.

Of course, you may be wondering if your future pair of blue laces will be Made in America, should you choose to donate to the project. They certainly will be. The Kickstarter page explains this as well:

We asked one of America's very last shoelace manufacturers to produce the very best shoelace they'd ever made. …

They came back with a shoelace unlike anything we’d ever seen: A triple-dense, double-waxed canvas lace, tipped in Aluminum. Could they be the everlasting gobstoppers of shoelaces? They're certainly light-years ahead of whatever cheap lace came pre-loaded in your imported sneakers.

To test the quality of the laces, Bluelace project organizers had a friend use them to pull a 13,000 pound truck. To see that, check out the Kickstarter page.

Image from Bluelace Project's Kickstarter page.

Related recent Blogs

@KeepitMadeinUSA on Twitter

  • ICYMI: Senate passed its version of Highway Trust Fund bill; shortened length of extension to Dec. instead of May 2015. Heads back to House. 7 hours 1 min ago
  • The Senate is now debating legislation to reauthorize the Highway Trust Fund (well, until May 2015). Watch on @cspan: 10 hours 53 min ago
  • RT @SteveRattner: Amazing shift in US jobs -- gone from making things to taking care of sick people 11 hours 50 min ago
  • We must be close to election season. Candidates are talking a big game about unfair trade on the campaign trail: 14 hours 14 min ago
  • Looks like @amazon is getting into the 3D printing business. 15 hours 37 min ago
  • RT @WisconsinOven: MT @KeepitMadeinUSA @ScottPaulAAM shares ideas in @HuffingtonPost on how to restore American manufacturing leadership:ht… 16 hours 22 min ago
  • BTW, ALL the machines at that Indianapolis Adidas plant helped produce LeBron jerseys. Plus more in Iowa & Cleveland. 16 hours 22 min ago
  • !!! RT @darrenrovell The LeBron jersey assembly line at Adidas facility in Indianapolis 16 hours 24 min ago
  • Wisconsin companies are going on a national tour to promote American manufacturing: 17 hours 12 min ago
  • This --> @USAToday examines the myth of the STEM workers shortage. 1 day 12 hours ago