In their latest newsletter, Salsa, an email marketing firm, highlighted some of the recent successes of the Alliance for American Manufacturing's (AAM) ongoing social media campaigns.

Salsa cited AAM's efforts to "promote strong Buy American provisions at the federal and state levels," and praised AAM as a "major driver of information."

AAM's expanded social media efforts came courtesy of Digital Media Director Alison Burke.  Salsa recognized that Burke had formulated a new outreach strategy that would "change things up enough to continue to engage their current advocates as well as capture new support":

"We needed to make sure we were using all the communications tools available to us to continue to reach and educate our supporters in the most effective way possible,” said Alison Burke, manager of services, AAM. “I was brought in to formalize a strategy around the use of our blogs, Facebook, Twitter, press releases and emails. My first focus was to streamline our online presence. We needed to look at our tools and start using them together to create more effective campaigns and ultimately, more advocates."

Read more about AAM's social media successes.