Made in the USA: Have we reached a consensus?

Posted by TGarland on 09/05/2013

Walmart Supercenter sign

After Wal-Mart’s U.S. Manufacturing Summit last month, the Made in America movement has received vast attention. So at the Alliance for American Manufacturing (AAM) we have to ask the question, have we as a country of businesses and consumers decided that the revival U.S. manufacturing is a reality?

We wouldn’t say that everyone is on board, but there are signs the trend is moving towards Made in the USA. Here are some of the reasons businesses are citing for making the move:

1.       It just makes sense. Much of the past two decades have seen movements of manufacturing to countries like China, namely because of cheap labor. But the rising wages in China are increasing sourcing costs.

2.       Energy costs in the U.S. have declined rapidly in the last few years, due to the shale boom in much of the country.

3.       Good PR. National polls show that Americans want and are willing to pay for products manufactured in the U.S.

Notable American brands are taking notice as the trend becomes more popular. Some recent examples being:

Wal-Mart’s commitment to U.S. manufacturing, even for the skeptical, has the potential to have substantial effect on the domestic economy. And there is already proof—GE has pledged to invest $30 million to produce light bulbs domestically to sell exclusively in Wal-Mart stores.

Here at AAM, our glasses are half-full and we anxiously await for Wal-Mart’s efforts to come to fruition. 

Image by Flickr user Mike Kalasnik, used following Creative Commons guidlines.

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