Is Google Red-White-and-Blue-washing its way to U.S. sales of its new 'Glass?'
Google has announced that it will manufacture its new heads-up display technology “Glass” at a Foxconn plant in Santa Clara, California.
While Google's announcement may please some U.S. consumers, it represents little of substance because the company plans to produce only a few thousand of the glasses in the U.S.
In fact, in December 2012, Foxconn had already announced plans to manufacture in the U.S., which many could view as PR move to please customers. Foxconn spokesman Louis Woo explained at the time, “We are looking at doing more manufacturing in the U.S. because, in general, customers want more to be done there.”
Until it’s clear that Google plans to significantly expand U.S. production, it’s hard to consider this a milestone step, or that it joins a growing trend of high-tech reshoring by companies like Apple and Lenovo.
Manufacturers would be wise to consider more of this high-tech reshoring, though, as they recognize the necessity of linking production and R&D in the same location, and of using incredibly productive and streamlined U.S. firms.
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