Good brands don't have to outsource.
Posted by scapozzola on 11/20/2011
If your brand is known worldwide for quality, you don't have to outsource production in order to stay competitive. Just ask Italian bicycle manufacturer Campagnolo:
About 95 percent of the bicycles and components sold today originate in Taiwan or China. But not Campagnolo's. The company sticks stubbornly to its roots, manufacturing in its birthplace of Vicenza, Italy, a midsize industrial city between Venice and Milan. Campagnolo employs high-cost labor and hews to oldworld values.
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