AAM’s Megan Salrin and Kyndal Sowers examine the reality star’s brand.
Keeping Up with the Kardashians is harder than it seems. Every time you turn around, the family is promoting, creating, and advocating… so, you may have missed that Khloe Kardashian launched her own clothing brand, Good American, in 2016.
Like many women in America, co-founders Kardashian and Emma Grede often struggled to find a pair of jeans that fit. So, they set out to establish their own denim line with a clear goal: promoting extreme inclusivity of all body types. The new line featured products in sizes 00 to 24, a much wider range of sizes than the average clothing brand offers.
Their principle of inclusivity has resonated with consumers, making the clothing line popular in a time where the body positivity movement is gaining more traction.
Along with body positivity, Kardashian promotes her clothing brand as "American-made," which we were excited to hear about! However, after a thorough investigation on the Good American website, we discovered that while most of the products are assembled in Los Angeles, California, the materials (and a handful of products) are imported.
The clothing line started out as solely a denim line, but after Good American easily raked in $1 million on its first day (the biggest denim launch in apparel history!), Kardashian and Grede decided to think bigger-picture. The following year, the brand began to offer other products, such as bodysuits, T-shirts, sweatpants, and accessories. Like the jeans, the other apparel is offered in a wide variety of sizes.
The brand also promotes "looking good and doing good." With every purchase, Good American donates a portion of their profits to Step Up, a non-profit organization that empowers girls from under-resourced communities to fulfill their potential through mentoring programs.
After hearing all the positive reviews about Good American, we set out to our local Nordstrom to find out if the clothes were worth the hype. We tried on several items, including a few pairs of jeans in a variety of styles.
Here's what we thought:
Kyndal: "I really like the dark blue and black pairs, they would easily go with a lot of tops I have. They are extremely comfortable, and I feel like I can move around easily in them, unlike the jeans I own. I would definitely buy a pair if I had $160 laying around."
Megan: "The Good Legs in a dark blue wash were super comfortable and fit my body type extremely well, unlike most jeans. Additionally, the higher waist was flattering. The jeans aren't stiff – I can easily maneuver around in them. I agree with Kyndal, I would also purchase these jeans."
Megan: "I am not a fan of the Good Waist style. Personally, I thought the Good Legs complemented my body type better than the Good Waist. They're not my style, but I still think they are well-made. Someone with a different body type would like them."
Kyndal: "This is probably the most comfortable denim skirt that I have ever tried on, and the black color and cut are very flattering. I like this skirt, it's perfect for a night out."
Megan: "The design is cute and trendy, but I was surprised to find out that there is no zipper on the shorts. In lieu of a zipper, there is a line of hidden buttons, which was not comfortable. If the shorts featured a zipper, I would purchase them in a heartbeat."
After a fashion show in the Nordstrom dressing room, we concluded that overall, the brand is well-made and lives up to the hype if you find a style that works for you. It is on the pricier side, but you are supporting the workers who assemble these high-quality products in Los Angeles with your purchase.
We like that the brand is assembled in America, donates to an organization that empowers girls, and promotes inclusivity and body positivity. With all these things going for it, it's not hard to see why so many people want to keep up with Good American.