Ben and Erin Napier launch their Made in USA furniture line this month.
Today’s a big day for Ben and Erin Napier to say the least! Season Three of their hit show, Home Town, premieres tonight at 9 p.m. EST and their Made in USA furniture lines, Laurel Mercantile Co. Home and Scotsman Co. American Heirloom, debut in over one hundred stores this month!
Though their show centers on refurbishing the homes of Laurel, Miss., the Napiers’ home town, their mission extends well beyond the town limits. As the Napiers state at the start of every Home Town episode, they’re committed to inspiring the revitalization of small towns all across the country. In the couple’s efforts to inspire investment in America’s small towns, they’ve embraced the American manufacturing industries that have sustained these locations.
“We recognize that our show is about revitalizing small-town America, Laurel, and without small-town industry, mainly American manufacturing, you don’t have small-town America,” Ben Napier said.
Though approached by an endless stream of companies seeking branding and licensing deals with the husband-and-wife duo, the Napiers have chosen to partner with the legendary Vaughan-Bassett Furniture Co. -- a name that’s already earned a lot of attention in its own right, having been profiled in Beth Macy’s Factory Man.
Rather than join the herd of retailers manufacturing furniture offshore, the Napiers manufactured their furniture, Laurel Mercantile Co. Home and Scotsman Co. American Heirloom, in Vaughan-Bassett’s legendary Galax, Va., factories.
The couple also celebrates Made in USA products in their online and storefront retail, Laurel Mercantile Co.
Listen to The Manufacturing Report’s latest episode below or on SoundCloud for host Scott Paul’s full interview with the Napiers, and read more about the genesis of their partnership with Vaughan-Bassett on our blog.