Calling all Made in America Advocates! We need your help finding American-made goods in Target and Kmart:

Posted by Anonymous on 05/31/2011

A few weeks ago we reported that Wal-Mart made headlines for claiming that most of the products it sells are American-made goods. In order to test this claim, we sent our field staff to Wal-Marts around the country to gather firsthand accounts of the types and quantity of American-made products they found on Wal-Mart’s shelves.

Though the American-made inventory varied from store to store, we noticed a few overarching trends:

  • We didn’t find a single store that stocked a “majority” of goods that were made in the USA.
  • Most of the food items we found at Wal-Mart were produced domestically, which, as CNN Money reported, demonstrates that Wal-Mart’s claim is based more on consumer sales choices instead of overall inventory: more shoppers are buying basic items like groceries while forgoing big-ticket, foreign-made items like electronics. 
  • Speaking of electronics, none of our field staff were able to find flat screen TVs, computers, etc. that were made in the USA.
  • Clothing inventory was mixed, although it seems that majority of the clothing sold at Wal-Mart is made in China and other countries. It took a lot of digging to uncover American-made items.

So there you have it:  A firsthand look at the type of products that Wal-Marts are really stocking their shelves with…and how few of these products are made in the USA.

Now we need your help. Since most Americans do at least some of their shopping at large chain discounters like Wal-Mart, Kmart and Target, we want to know which of these stores offers the largest selection of American-made goods.

Next time you are in Kmart or Target, keep track of which items on your shopping list are Made in the USA, and let us know what you find! If you email the name and location of the store and what American-made goods you were able to find to, we’ll publish your report right here on ManufactureThis.

Also feel free to send us any photos you take during your shopping trips. Together we can help Americans make more informed shopping choices, put pressure on these stores to stock more American goods, and Keep it Made in America!


Anonymous wrote 50 weeks 5 days ago

Where To Buy Made In The USA Products

Wish I had visited this blog before. I have made numerous major shopping trips to KMart. I was looking for a lot of items for my home, including rugs, household items, etc. I was actually so engrossed in choosing items that I neglected to even notice where they were manufactured. After each shopping trip, I came home and began the task of removing labels from my items. Nearly EVERYTHING I purchased had a "Made In The USA" tag or label, like a little flag. As the labels piled up on my desk, I felt an extreme sense of pride that I had purchased items made by people in my own country. The prices of all the items were right in line with any other discount retailer. I have always loved KMart, and this is even more reason to love the company. I promote the KMart stores, to the best of my ability, because I believe in this great American Institution that began as Kresge's 5 & Dime. Yes, I am 60 years old and Kresge's was THE place to go with Mom and Dad. I have been to Wal-Mart exactly ONE time in my life and found the entire store loud, rude, messy, disorganized and full of people that could not even keep a grip on their kids; and then when I got in the checkout line, they were all using food stamps, which means they were probably all collecting Welfare money and spending it at Wal-Mart to support the Chinese instead of supporting the country that is handing them their paychecks. I have also shopped at Target and all you can find there are items made in other countries. K-Mart is the winner if you want to save our country's jobs.

Anonymous wrote 1 year 33 weeks ago

Walmart "Made in USA" claims

Curious, Walmart carries items signed "Made in USA" but no actual addresses or points of origin. Their Sales Associates claim no knowledge of the answer, and "Customer Services" suggests emailing the company for information! Hmmmm!

Anonymous wrote 3 years 2 weeks ago

Target - USA made item

I found a Media Storage Tower (44.5" H x 17" W x 10" D) $24.99 made in USA. It was exactly what I needed for my grandsons DVD's. Also Fruit of the Loom underwear is made is USA.

Anonymous wrote 3 years 10 weeks ago

Lowe's & Home Depot?

Check up on Lowe's and Home Depot too!

Anonymous wrote 3 years 11 weeks ago

I'll help and I have a suggestion

I will definitely help and I'll be sending pictures of my findings soon; I also have a suggestion, I would love to hear about the companies that are doing something about selling more US made goods. A month ago I went to the mall and I got into this store named strawberry and bought clothes there (beautiful by the way) and when I got home and checked on the brands and realized all were made in the US, I was very pleased about it but I can't say that everything they sale is made here in the states.

Anonymous wrote 3 years 11 weeks ago


I will do this at the end of the week. What a great idea!

Meredith Merriner

Anonymous wrote 3 years 11 weeks ago

A major part of the problem

A major part of the problem is American companies being "regulated" right out of the country. I think that if politicians were encouraged to keep companies here in America, the difference would be dramatic. Although I agree that regulation as a whole is a good thing, there is no need for the dramatic steps our gov't has taken to say "We love America, but we are not going to fight for it by keeping companies here."

Anonymous wrote 3 years 11 weeks ago

American made

My husband & I have decided to furnish our new home with as much American Made products as possible. We have so far, we have fared very well. Thank you for all the great information you have provided us.

Anonymous wrote 3 years 12 weeks ago

Finding American Made Goods

I'm so on it! We actually just got a kiddie pool for my son at KMart that was made in the USA! Random find!

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