Buying American-Made is Gaining Popularity as a Marketing Message
Posted by scapozzola on 01/27/2011
In response to consumer preferences, more and more companies are making a point of promoting their products' American-made status. An AAM poll last year showed that voters are greatly concerned about China' rising economy, and they understand the need to support U.S. factories, so it's no surprise that "Buy American" is catching on.
Last night on ABC News, Diane Sawyer previewed a 'Made in America' project last night, a consumer-focused segment on furnishing a house with American-made goods. One interesting item: if each American spent an extra $3.33, it would create 10,000 new U.S. jobs. WATCH the segment, below.
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