Buying American-Made is Gaining Popularity as a Marketing Message
In response to consumer preferences, more and more companies are making a point of promoting their products' American-made status. An AAM poll last year showed that voters are greatly concerned about China' rising economy, and they understand the need to support U.S. factories, so it's no surprise that "Buy American" is catching on.
Last night on ABC News, Diane Sawyer previewed a 'Made in America' project last night, a consumer-focused segment on furnishing a house with American-made goods. One interesting item: if each American spent an extra $3.33, it would create 10,000 new U.S. jobs. WATCH the segment, below.
Related recent Blogs
- Shoring up our security means addressing the China challenge • by mmcmullan • 05/20/2013
- Quote of the Day from Caterpillar's Doug Oberhelman • by LDonia • 05/20/2013
- May 20, 2013 Headlines: Manufacturing & social media, growth of the U.S. economy, and more. • by LRaup • 05/20/2013
- President Obama visits Baltimore factory to promote infrastructure investment as a means of revitalizing the middle class • by LDonia • 05/17/2013
- Five reasons you should be concerned about the U.S. military's reliance on foreign manufacturers. • by LDonia • 05/16/2013
- Looking for a manufacturing job? Consider heading to one of these ten metro areas! • by mmcmullan • 05/16/2013
- National Retail Federation dismisses global safety plan for garment factories while Cambodian shoe factory collapses. • by LDonia • 05/16/2013
- OPINION: Aren't we better off buying safe, Made-in-USA products? • by scapozzola • 05/16/2013
- May 16, 2013 Headlines: factory collapses in Cambodia, U.S. retail industry dismisses plan for safer working conditions, & more • by LDonia • 05/16/2013
- U.S. Senate Passes Water Resources Development Act (WRDA) with Buy America Amendment Included. • by scapozzola • 05/15/2013