Bringing Back the "Made in USA" Label
Just a few weeks ago, the AAM 2010 "Keep it Made in America" Town Hall Tour visited Asheville, North Carolina to talk about job creation and manufacturing in the U.S. Today, the Asheville Citizen-Times ran a piece by attorney and former Telluride, Colorado mayor John Steel that talks about the disappearance of the "Made in USA" label.
Steel reflects on the hope he felt upon learning that New Blanace sneakers were initially completely made in the U.S. How he could feel good buying a pair knowing that someone in America was making a decent wage manufacturing them. He also expresses his disappointment in seeing that fewer and fewer products are sporting the "Made in USA" label, and that New Balance now only manufactures 25% of their shoes domestically.
But Steel affirms that cheaper labor isn't the root of our reliance on foreign manufacturing:
We need to find the root causes of our near total reliance on, and addiction to, foreign manufacturing. It's not just that labor is cheaper elsewhere. That's too simple. Otherwise, high-wage countries like Germany, with very advanced social programs, would have lost their industrial prowess long ago.
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