Behind the Made-In-America label
An article in this February's Consumer Reports highlights a trend dear to our hearts: Shoppers like stuff made in America.
A survey conducted by the Consumer Reports National Research Center found that:
- Given the choice between an American-made product and one made abroad, 78 percent of respondents would buy American.
- More than 80 percent of that group said retaining manufacturing jobs and keeping our manufacturing sector strong were very important reasons for buying American.
- About 60 percent of that group cited concern with overseas labor abuses and said that American-made goods were of higher quality.
Did you follow our recent series of American-made gift ideas? Interested in the behind-the-scenes workings of the Made In America trend? If so, you should definitely check out this article; it’s full of resources you can use to source everything in your shopping cart. It’s a long read, but a good one.
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